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1995 vLf;fg;gl;lnjhU Gs;sptpguj;jpy;> NkiyehLfspy; xt;nthU ehSk; Foe;ijfs; 50 ypUe;J 100 tpsk;guj; Jz;Lg;glq;fisg; ghHf;fpd;whHfs;. Mz;Lf;F ,J 20 Mapuj;jpypUe;J 40 Mapuk; tpsk;guj; Jz;Lg; glq;fisg; ghHf;fpd;whHfs;. ,J mtHfsJ kdepiyapy; fLikahd ghjpg;ig Vw;gLj;Jfpd;wd. (Marketing Madness, Westview Press, 1995)

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